Nucleus Media
Patio Innovations television commercial
became a complete advertising strategy
creating style and effect with colour grading
Truth be told most original footage is pretty plain. It captures what we see
with our eyes. To make a television commercial compelling to an audience it needs something more. It needs to be larger than life, bolder, brighter, in more contrast. That's where grading comes in. Colour grading creates visual style and highlights aspects of the television commercial that help communicate the message. Press play to see how colour grading affected the outcome of Patio Innovations television commercial.
