Patio Innovations television commercial
became a complete advertising strategy


press advertising to increase brand recognition

The strategy we employed was to drive people to the webstie. To do this we ran the television commercial at the same time as running press advertising. This has the effect of increasing the points of contact with the Patio Innovations brand. In the clients words, "it is like pressing a button" whenever the television commercial and press ads would run, lead generation would instantly peak.


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