Patio Innovations television commercial
became a complete advertising strategy


developing a concept for a television commercial

Concept development was the first and most important step in creating the television commercial. The idea being vital for the commerical's success.
After concept approval the television commercial production began. Consisting of location scouting, storyboarding, casting, catering, wardrobe, shoot co-ordination, editing, sound engineering and finally commercial approval.


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