Nucleus Media
Traxx Construction Products:
building an international brand
this website is the centre of business operations
The Traxx website is designed to serve two purposes. Firstly it is an product and information resource for it's international clients. Secondly, it is a portal containing resources and information for Traxx Franchisees. From a strategy point of view, the website has become the centre of business operations. As most communication and research is now web based, this is smart brand strategy.
