It is better not to do a job, than to see it fail. This was originally the case with Confident Transitions. They wanted to launch their business with just a website because they thought that's what everyone did. So we slowed them down, gave them some business advice and books to read. We're happy to report that they came back two weeks later with a much better idea of how to begin. They have now launched with a professional business identity and a temporary website so they could build momentum at a comfortable and affordable pace.