Nucleus Media
Traxx required their logo design to
launch their international brand
logo design for an international market
The internet has made international logo design and brand development the same as designing for our local Adelaide and Australian markets. During development of the Traxx logo we examined their international competing brands. We discovered that the standard was actually fairly average. Many construction relatated brands looked dated and there were only a handful of standouts. Our aim was to create a fresh and innovative logo design that stood out amoung the handful of leading international brands.
