IPR runs property seminars and was already operating with a logo when they asked us to help them rebrand. Fast growth saw their brand identity segmented with all their materials looking different. The first job in brand design is to develop a logo that reflects vision and future direction. Our method is to present several options that will work. The IPR staff felt such a strong connection with this logo option that it has not only become the basis of their brand design but has influenced how the company is being structured.