sell your product, train your staff, build your brand, corporate video production works!
pre-production
With proper planning, producing a corporate video can be a fascinating, complex and enjoyable experience. Unfortunately, it doesn’t always turn out this way, as many clients are unsure as to the video production process - where to begin, what steps to take to finish the project, how to get a singular message across so that the corporate video works and creates the desired response from its audience. During pre-production we help you plan your video and create an outline. This outline, then guides the rest of production just like a movie script shapes a movie.
production
Lights, camera, action. This stage is where your corporate video production comes to life and we capture all of the footage required to tell your story. Location shoots, staging interviews and being involved in directing the action are all parts of this process. Before filming commences we timeline and document every aspect of shooting your corporate video footage. This ensures that everyone involved will be in the right place at the right time. Camera crew, actors, staff, catering, etc. This is called a shooting schedule and will ensure everything runs smoothly and to budget.
post production
This is arguably the most satisfying part of the video production process. All the created elements come together to bring your production outline to life. We start by creating a rough cut of your corporate video and then we start making revisions with you the client until we arrive at a fine cut. This is where you the client are happy with the content of your corporate video production. Then we fine tune your video. Colour grading, special effects and sound production are finalised during this process. At the end of this process you will have a final cut.
distribution of your corporate video
The options here are many and varied but have a definite impact on getting your message across. This is why we research your target market during the planning stage of your corporate video production so we can employ the best method to reach them. Delivery options include DVD authoring, packaging, duplication, replication, web delivery, electronic delivery to television networks and viral deployment utilising popular web identities YouTube™, Facebook™, Dailymotion™, myspace™, etc.