the think tank:
business development

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networking and nurturing

Posted By simon malcolm | May 13, 2009 | 0 comments

Have you ever been to a networking event, handed out every card you had in your pocket and felt like it was a great achievement?  Well, you're right...it was.  Meeting new people who may become involved in your business is something that is always filled with anticipation wondering what may eventuate in the future.

Well, now that you've possibly assembled quite an array of networkees, have you considered what could come of nurturing them.  When you're planning on running out to your next Chamber of Commerce or Industry Specific Meeting, consider this...what are you doing with the important and valuable people you already have?

By regularly keeping in contact with those people already in your network and being genuinely interested in helping them build the things that are important to them, I would like to suggest you are doing more to build your business than standing around a room full of people you don't know just hoping that the tray of Lemon & Pepper Squid would come past one more time.

Nurturing your network is simply keeping in touch because you are genuinely interested in where people are at and helping them get to their goal, as you may have already done to some degree.  It's a way of letting people who are important to your business know that you're not only still around, but you're always thinking of ways to help them.  They will really appreciate it, especially if you're suggesting new ideas that can help them grow what is important to them.

Of course, don't pass up the opportunity to continue growing your network because some of those functions do serve some great food!

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