the think tank:
business development

what is your strategy for 2010?

We have all heard the saying, "if you fail to plan, you plan to fail."

Well there is no better time to put a plan in place or review your existing strategy than at the start of the year. Especially when that year ushers in a new decade.

Many of our non-retail clients have been reporting an unusually busy December 2009 and January 2010, traditionally quiet months for non-retail sectors. Our experience at Nucleus Media supports this. We have gained three major new clients during this period which is uncommon for the advertising industry at this time of year. 

Based on this kind of activity it seems confidence is returning which is an indicator that 2010 is shaping up to be a very positive year for business.

Therefore, it is a great time to ask questions like:

• Are we prepared to take advantage of the current business climate?
• What have we learnt from the economic downturn and is our business stronger for it?
• Do we have a strategy that will take us confidently into a new decade?
• Is our web strategy current and/or effective?
• What portion of our business will need to be web based to be competitive in the future?
• Does our brand image suit 2010, this new decade and future growth?
• What new technologies do we need to explore to keep current? And which do we ignore?
• What place will social networking have in our future?
• What is happening right now in our market segment?
• Are our materials suitable for growth?
• What is our communication strategy?
• etc....

Taking time out to ask yourself these questions and review your business strategy can not only increase your revenue but can save you lost opportunities, motivate your staff and ensure the long term health of your business. Is it time to update your business plan? Is it time you put a five or ten year plan in place?

Our advice is simple, make sure you have a plan in place to ensure success in 2010.